Prahsys Brand Guidelines
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Prahsys Brand Guidelines
Writing Guide
Product Naming
Always refer to our products exactly as follows: Prahsys, Prahsys Payments, and PrognosiX.
Never abbreviate, lowercase, or alter these names. When referring to the company, use Prahsys. When referring to the payment product specifically, use Prahsys Payments. PrognosiX should always be written with a capital X.
What We Say / What We Don’t
Instead of This
Cutting-edge, revolutionary, game-changing
Leverage synergies
End-to-end solution
Seamless integration
Disruptive technology
Patient-centric
Say This
Smarter, simpler, built for healthcare
Work better together
Everything you need, in one place
Easy to integrate
A better way to do this
Built around patients
We use healthcare industry terms when they add clarity. Terms like practice management, card present, DICOM, or segmentation are appropriate when writing for an informed audience. When writing for a broader audience, follow any industry term with a brief plain-language explanation the first time it appears.
Headlines
Headlines should be direct, benefit-driven, and free of filler. They should earn attention without resorting to hype.
Payments Built for Healthcare Practices
One Platform. Every Tool Your Practice Needs.
Smarter Healthcare Starts Here
Revolutionizing the Way Healthcare Gets Paid
The Ultimate Payment Solution for Modern Practices
CTAs
CTAs should be action-oriented and specific. Avoid vague phrases that don't tell the user what happens next.
Get Started
View Integration Docs
Download Brand Assets
Talk to Our Team
Click Here
Learn More (acceptable only when the context makes the destination obvious)
Submit
Punctuation & Grammar
We use the Oxford comma. We use title case for headlines and sentence case for subheadlines, unless it is a proper product or company name. We spell out numbers one through nine and use numerals for 10 and above. Exclamation points should be used sparingly and only when the excitement is genuinely earned.
Last Updated: February 26, 2026