Prahsys Brand Guidelines
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Prahsys Brand Guidelines
Logos
The Story Behind the Logo
The Prahsys logo is built around the letter P, a shape that anchors our entire product family. From Prahsys Payments to PrognosiX, every product we build starts with P, and the icon reflects that intentionality. The form is clean, modern, and carries a visual weight that feels at home in healthcare without leaning on tired medical clichés. The gradient gives it depth and a sense of forward motion, while the overall shape remains simple enough to work at any size.
Every element of the Prahsys logo was built on a precise grid. The proportions, curves, and spacing are intentional and exact. This is why we ask you to never recreate the logo from scratch. Always use the official files provided here.
Logo Variations
We have four logo variations to cover every context:
Full Color Light is the primary version, featuring the blue gradient icon alongside the black wordmark. Use this on light backgrounds in digital and print contexts.
Full Color Dark uses the same gradient icon with a white wordmark. Use this on dark backgrounds.
Flat Print is a solid blue icon with a black wordmark, designed strictly for contexts where gradients don't reproduce well such as single-color printing or embroidery.
Icon Only is the gradient P mark without the wordmark, for contexts where the logo is small, already established, or used as a profile image or app icon.
Sizing and Spacing
At minimum, the logo should always have clear space around it equal to the width of the “h” in the wordmark. Measure from the top and bottom of the wordmark, not the icon.
At minimum, the icon on its own should always have clear space above and below it, equal to the width of the stem of the “P” in the icon.
File Format and Minimum Size
SVG is the preferred format for all digital use. It scales infinitely without any loss of quality and ensures the gradient and curves of the icon render crisp at every size. PNG is acceptable for contexts where SVG is not supported. JPG should be used only as a last resort and never for the icon alone, as it does not support transparency. For print, the full logo should never appear smaller than 1 inch wide. The icon on its own should never appear smaller than 0.5 inches. When in doubt, go bigger. A logo that is too small to read clearly does more harm than good.
Never crowd the logo with other elements. At minimum, the full logo should not be used smaller than 100px wide in digital contexts.
The icon on its own should not be used smaller than 32px, with the exception of a favicon.
Do's and Don'ts
Do use the correct version for the background it sits on. Do maintain clear space at all times. Do use the flat version when printing in limited color environments. Do ensure the logo has a contrast ratio of 2.25:1 or higher to ensure readability.
Do not stretch or distort the logo.
Do not use the wordmark without the icon.
Do not recolor the icon or wordmark.
Do not change the name in the wordmark.
Do not recreate the logo from scratch.
Do not add effects such as drop shadows, outlines, or gradients to the original version.
Product Logos
Each Prahsys product follows the same naming convention and visual logic as the master brand. When representing a product logo, the Prahsys icon always leads and the product name follows. Product logos should never be used in a way that implies separation from the Prahsys brand.
Download Logos
Every logo variation is available to download in SVG, PNG, and JPG formats. Use the format toggle to select the file type that fits your context, then use the padding toggle to choose whether your download includes built-in spacing or not. Built-in spacing is useful for profile images, app icons, or anywhere a contained format is needed. Without spacing is better for precise placement in layouts. Once your options are set, simply click the download button on any of the four logo variations to get exactly what you need.
Last Updated: February 26, 2026