Brand Voice By Audience

Speaking to Practices

Practices are busy. The people running them, including office managers, billing staff, and practice owners, are dealing with patients, compliance, and operational pressure all at once. When writing for this audience, lead with the benefit and keep it short. Avoid anything that sounds like a sales pitch. Speak to their daily reality and how Prahsys makes it easier.

Example: "Get paid faster, with less effort. Prahsys Payments works the way your practice does."

Speaking to Channel Partners

Channel Partners are sophisticated buyers. They're evaluating Prahsys as a technology investment for their entire network of practices. Write with authority and specificity. They want to understand capability, reliability, and what the integration experience looks like. Lead with value and back it up with detail.

Example: "Offer your practices a payments experience built for healthcare, integrated via API and ready to scale across your entire network."

Speaking to Developers

Developers want clarity above all else. Skip the marketing language entirely when writing documentation, API references, or integration guides. Be precise, be structured, and anticipate their questions. That said, don't be robotic because a human voice still matters even in technical writing.

Example: "Prahsys Payments connects via REST API. Authentication is handled via API key. Full endpoint documentation is available below."

Writing Guide

Logos

Last Updated: February 26, 2026