Prahsys Appoints Industry Veteran John Soderberg as Chief Revenue Officer

The Woodlands, TX – March 12, 2026 – Prahsys, a trailblazer in AI-driven dental technology, today announced the appointment of John Soderberg as Chief Revenue Officer (CRO). This strategic addition to the executive leadership team signals a new chapter in Prahsys’ mission to revolutionize the dental landscape through high-performance enterprise solutions.

John joins Prahsys with 28 years of elite healthcare technology experience, bringing a proven track record of driving revenue growth and EBITDA across the dental ecosystem.

A "Hunter-Builder" Strategy for the Modern Dental Market

Widely recognized as a “hunter-builder,” John specializes in scaling sophisticated revenue engines and navigating the complexities of a rapidly evolving technological market. His deep-domain expertise encompasses the full breadth of the industry, including:

• AI-Enabled Platforms & Enterprise SaaS
• Enterprise Practice Management Software
• Dental Imaging, CAD/CAM, & Capital Equipment
• Clinical Merchandise & Operational Workflows

Before joining Prahsys, John served as the Global Director of Enterprise Sales at Carestream Dental, where he spearheaded strategic initiatives for major Dental Support Organizations (DSOs) and large provider networks, consistently delivering double-digit SaaS growth. His foundational experience includes a 17-year tenure at Patterson Dental, including nine years as Northwest Region President, providing him with a comprehensive, 360-degree perspective on dental operations.

Accelerating the Prahsys Growth Engine

As CRO, John will integrate and oversee all revenue-generating functions—aligning Sales, Marketing, and Customer Success to accelerate Prahsys’ market penetration. His appointment follows a series of significant product milestones, reinforcing Prahsys’ commitment to delivering scalable, enterprise-grade AI solutions to its partners.

"John’s rare combination of deep healthcare market knowledge and aggressive sales leadership is exactly what Prahsys needs as we enter our next phase of hyper-growth," said Grey Bonin, Prahsys CEO. "His track record of delivering tangible value to DSOs, enterprise networks, and private practices aligns perfectly with our vision for the future of dentistry."

About Prahsys

Prahsys Inc. is a healthcare technology company specializing in intelligent payment and imaging solutions for dental and medical practices. By combining innovation, data, and design, Prahsys helps providers focus on patient outcomes while optimizing business performance.

Media Contact
‍Name: Charlie Wright
‍Title: Executive Chair
‍Email: press@prahsys.com
‍Phone: +1 (833) 222-6834
‍Website: www.prahsys.com